Can you guess the location of the picture?
Frankly, it could be any place in India. Filthy road-side habits coupled with piles of garbage littered around has become a trademark of our country. It is sad that India, who invented flush toilets is the same country where most people have no toilets in their house. Mahatma Gandhi once said, “Sanitation is more important than political independence.” Then why, even after 68 years of independence is clean India still a dream? The irony is everyone wants to see a clean India, the people, the government…but everyone expects others to do it. So, when our prime minister, Narendra Modi took it upon himself to pick a broom, and start a campaign for swachh Bharat, he was considered a pioneer. It triggered an enthusiasm among the people.
Banega Swachh India
RB and NDTV partnered to launch a five year ambitious programme, Banega Swachh India to address the sanitation and hygiene needs in India. The campaign aims at promoting awareness about sanitation and hygiene, and also team up with NGO’s to build infra-structure and toilets in India. This is an alarming task considering the nature of the campaign, and the current state of the country.
As a part of this campaign, swachh express was flagged off, which aimed to create awareness among the people by interactive videos, distributing flyer, hand-washing sessions, etc. Swachh India is not just about taking a broom and cleaning up your area, but maintaining good sanitation practices like not littering the streets with garbage,avoiding defecating in the open, and also includes personal hygiene like washing hands. In short, it is a campaign to promote a healthy India along with Swachh India.
When Nihal from Indiblogger called to inform me, that I could join the swachh express during their journey in Maharashtra state, I was jubilant. Thus, I got to experience the live working of the campaign, and record how it affected/influenced the people. Continue reading The way to Swachh India